Swanndri has always been closely connected to farmers.

They’re the original testing ground for our products and have helped make Swanndri what it is today.

Through thick and thin, rain or shine, they’ve always been there for us, and we want to make sure we’re always there for them.

That’s why Swanndri is proud to support Surfing For Farmers, a mental health initiative that’s all about bringing farmers together, off-farm and into the surf to enhance wellbeing and build new connections.

As part of our partnership, we’re donating $5 from every beach towel or hooded towel sold online or in-store from 1st November to 1st February straight to Surfing For Farmers.

Here at Swanndri, we’re big believers in going all in on great ideas. In giving something a go and sticking to your guns. In thinking for yourself and doing things your own way. Because that’s how you make your own luck. Like making a bush shirt in a bathtub back in the day. Or building a brewery in the middle of nowhere north of Auckland not that long ago.

For as long as we can remember, going on road trips with the family was every Kiwis rite of passage. The boot (and back seat) was jam packed, the tunes were on, and there was always a bag of lollies to keep the kids happy.

There’s something about the open road and the sense of not knowing what was at the end of it that draws Kiwis out into the wild religiously. What is it about cruising the highways and great backroads of Aotearoa that fills our cups to overflowing? It certainly isn’t one thing, but a combination of all that comes with it. The sharing of stories over a couple of beers in front of a crackling fire. The turn of a corner that greets you with an unexpected view. The follow your nose attitude that leads you to New Zealand’s hidden gems and friendly local faces. It’s the chase of uncertainty that makes us feel alive as humans, and road tripping for a few days can certainly make reality seem like a distant memory.