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Duck Season Down South

There’s no one thing you have to be to work at Swanndri. But, of course, there’s one thing we all have in common: a love of getting into the outdoors, making the most of life and living it up in this beautiful backyard we call New Zealand.

Dan Clark, Brand Manager here at Swanndri, would never say so himself, but he epitomises that spirit. For him, getting outdoors is an everyday thing. But then, once a year, every year, it becomes something rather special.

Duck season. On the first weekend of May, without fail, Dan and a group of his best mates get together down on his folks’ Southland farm for two epic days of catching up, hanging out, and having a good time. The odd bird is just a bonus.

Duck Season Down South

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Banks Peninsula's Bounties from the Sea

Every fisherman’s journey starts somewhere. For keen spearfisherman Adam Hutchinson of Canterbury, like many New Zealanders, he first discovered the thrill of the catch as a boy of five or six, when eeling with family and friends. “It was a pretty big part of my childhood,” Adam reflects with a hint of nostalgia. He even recalls a little catchphrase his friend’s dad taught him – that if the month had an ‘r’ in it, then it was a good time for eeling – which has stuck with him to this day.

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Growing nature’s miracle fibre: Meet the Reids

Swanndri has been making clothes with one of nature’s most sustainable fibres for over 100 years. While the rest of the clothing industry catches up in rediscovering the miracle fibre, we have never stopped using wool ever since William Broome produced our first bush shirt in 1913.

Trusting the shirt on your back to keep you warm and dry in the harshest of weather conditions is what makes our products so popular. Who better to supply the raw material for our garments than sheep farmers from Central Otago who not only supply Swanndri, but also rely on us to keep them warm?

We caught up with the Reid brothers; Doug, Eddie and Willie.

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