Scott’s a practical person. But he’s also a collector.

We know what you’re thinking. Collecting is inherently impractical, right? It’s basically gathering a bunch of stuff you don’t need, will never use, and leaving it to gather dust in the garage until your partner has finally had enough and makes you drop it all down to the Sallies.

We caught up with Joel Hedges, co-founder, ideas-man, engineer and all-round legend behind Feldon Shelter for a chat about missions, kit, and the importance of timeless quality.

Joel Hedges is a surfer. That’s who he is. That’s what he loves. Travelling, surfing, living it up. He’s also the co-founder behind the phenomenon that is Feldon Shelter.

“Now, I get to go on surf trips for work. It’s great.”

Here at Swanndri, we’re incredibly proud and privileged to be able to work with partners and suppliers who share the same values and perspectives, and are committed to the same kind of quality.

Like we the team at The New Zealand Sock Company.

The New Zealand Sock Company, based in Ashburton, is a family owned business that’s been making the best darn socks in the world since 1901. They’re the go-to sock manufacturer for some of the world’s leading clothing brands, and we’re proud to count them as partners of Swanndri.