At Swanndri and Line 7, we don't design gear in isolation.

We design it alongside the people who rely on it most.

That's why we partner with NZ Young Farmers - putting our gear into real working conditions, with real farmers, every single day.

Tested Where It Matters

From early starts to long days in unpredictable weather, our gear is worn, tested, and pushed to perform.

Young farmers like Britt and George don't just try it on - they live in it. And their feedback shapes every detail.

• Protection from wind and rain
• Warmth without bulk
• Freedom to move
• Durability that lasts

This isn't lab testing. This is real life on the land.

Less Layers. Better Performance.

One of the biggest learnings from the field is simple:

You don't need more layers - you need better ones.

A high-performance outer layer paired with the right base delivers more warmth, more comfort, and less restriction. It's gear that works smarter, not harder.

Two Brands. One Purpose.

Swanndri

Built on heritage. Known for durability. Crafted from natural fibres that have stood the test of time.

Line 7

Engineered for performance. Seam-sealed, weatherproof protection designed for the harshest conditions.

Together, they create a system that's ready for anything the day throws at you.

Designed With Farmers

This is what "fit for purpose" really means.

Not designed for farmers.

Designed with them.

Tested daily. Refined continuously. Proven in the field.