Tagged with 'farming'

Swanndri Journal Swanndri Journal

Swanndri x Surfing For Farmers: Stay true to those who stay true to you

Swanndri has always been closely connected to farmers.

They’re the original testing ground for our products and have helped make Swanndri what it is today.

Through thick and thin, rain or shine, they’ve always been there for us, and we want to make sure we’re always there for them.

That’s why Swanndri is proud to support Surfing For Farmers, a mental health initiative that’s all about bringing farmers together, off-farm and into the surf to enhance wellbeing and build new connections.

As part of our partnership, we’re donating $5 from every beach towel or hooded towel sold online or in-store from 1st November to 1st February straight to Surfing For Farmers.

Surfing For Farmers

Read more

Growing nature’s miracle fibre: Meet the Reids

Swanndri has been making clothes with one of nature’s most sustainable fibres for over 100 years. While the rest of the clothing industry catches up in rediscovering the miracle fibre, we have never stopped using wool ever since William Broome produced our first bush shirt in 1913.

Trusting the shirt on your back to keep you warm and dry in the harshest of weather conditions is what makes our products so popular. Who better to supply the raw material for our garments than sheep farmers from Central Otago who not only supply Swanndri, but also rely on us to keep them warm?

We caught up with the Reid brothers; Doug, Eddie and Willie.

Read more